College Recruitment as Propaganda
David Ogilvy, also known as the father of advertisement, stated that “A good advertisement is one which sells the product without drawing attention to itself.” How often do you think of college brochures and pamphlets as advertisement or propaganda? Colleges and universities have been using educational material such as the brochures and pamphlets in this case not only to inform perspective high schoolers, but also to sell them on the college experience. So, can you Picture Yourself at Vanderbilt?
